Customer Endorsement

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Customer Endorsements in a PDF format.

St. David’s Hydroponics Ltd.

Company
St. David's Hydroponics, based in Ontario, Canada, grows peppers
and eggplants. From the day harvest begins in March until the
following November, they sell in a dynamic, fast-moving marketplace.

Challenge
The market's prices fluctuate by the hour. Salespeople negotiate prices on the fly based on each product's size, color and type, sales volumes, and prices at the moment versus prices from corresponding points in the past year. Salespeople need instant data to play the game well — and they need it sliced just so.

Solution
With DataSelf BI, St. David's salespeople have the data they need — at the moment they need it — as they talk to buyers. They can compare prices, volumes and attributes to help set prices fairly and accurately. That raises customer satisfaction and boosts sales.

With DataSelf's multi-currency integration, they can also deal with international buyers, setting a fair price in their own currency.

"In the produce business, things change fast. With DataSelf BI, our business
data becomes live. I can bend the data, shape it, move t around. It becomes live in ways that a piece of paper just can't."

Toine van der Knaap
General Manager

"DataSelf has simplified our reporting," said controller Carolyn Payette. She now easily runs detailed reports for sales people and overview reports for senior management. "It speeds up decisions. It is easier to stay informed."