FOR IMMEDIATE RELEASE:

CONTACT:

Company Name: DataSelf Corporation

Telephone Number: 408-351-3516

Fax Number: 408-516-9956

Email Address: info@dataself.com

Web Site Address: www.dataself.com

Business Intelligence for Mid-size Companies with MS SQL Server 2005 by DataSelf

San Jose, CA, November 30, 2007 – DataSelf Corporation, a publisher of business intelligence solutions for the mid-market, has released a new version of DataSelf ETL that supports Microsoft SQL Server 2005.

"We're satisfied now with Microsoft SQL Server 2005's track record of stability and reliability" said DataSelf CEO Joni Girardi. "Sure, bleeding edge technology is exciting. But decision makers, the people we care about, aren't so excited when they bleed."

DataSelf prides itself on staying one step back from the edge and delivering proven and stable solutions to its clients.

With this release, DataSelf BI users can take advantage of several new features that add significant business benefits: faster reports, even more reporting flexibility, more comprehensive security, a broader range of key performance indicators and tighter integration with Microsoft products.

DataSelf's "consultant in a box" — the tool's comprehensive set of must-have business metrics — now comes with more than 550 reports and key performance indicators, a comprehensive data warehouse, and about 15 OLAP cubes pre-packaged to several mid-market ERP/CRM systems.

DataSelf actually improved on one Microsoft change. With SQL Server 2005's greater power came more complexity. According to DataSelf's benchmarking, some SQL 2005 jobs require more clicks than the previous version did. But DataSelf ETL, running on top, reduced the number of clicks by about 20% overall.

"We welcome the new features" said Girardi, "and we're excited to take advantage of them."

About DataSelf Corporation:
DataSelf, with main offices in the heart of the Silicon Valley, is a privately owned software publisher of business intelligence (BI) solutions.

DataSelf provides user-friendly and high-end BI solutions designed to support decision-making in mid-size organizations. DataSelf BI clients find that they can fulfill from 70% to 100% of their reporting needs without technical assistance. With DataSelf BI, decision makers can write reports from scratch faster than they can eat a donut.

More than 550 out-of-the-box report templates and key performance indicators (KPIs) allow fast deployment and adaptation by non-technical managers. These templates and KPIs are so extensive that some customers say they amount to a virtual "consultant in a box."

The solution leverages an easily customizable data warehouse and several OLAP cubes, allowing users to fine tune the BI system as reporting needs change. DataSelf BI also provides such valuable BI features as traditional reporting, analytics, dashboards, forecasting, budgeting, data mining and business activity monitoring.

DataSelf's solutions have grown out of more than 10 years of experience providing best-practice, high-end reporting, data analysis and analytic solutions to mid-size organizations. The DataSelf team understands the reporting needs of this market and knows how to fulfill them. The team gathers business requirements from cross-functional groups and extracts data from a wide variety of mid-market business systems, including Microsoft Dynamics, Sage Accpac ERP, Sage BusinessVision, SageCRM, Sage MAS 90 ERP, Sage MAS 200 ERP, Sage MAS 500 ERP, Sage Pro ERP, Sage PFW ERP, Sage SalesLogix, and SAP Business One.

For more information about DataSelf, please visit www.dataself.com.

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