Coleman Oil Sees True End-to-End Picture with DataSelf

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Timely Reporting Has Improved Delivery Revenue per Hour by 7%!

Santa Clara, CA – July 15, 2020 – DataSelf, Inc., the mid-market leader in business analytics and data warehousing software, today announced that its client, Coleman Oil, since partnering with DataSelf, has seen major benefits across the board through broader reporting capabilities and fast access to data. This has translated into a seven-figure revenue gain over the last two years!

Ian Coleman, Executive Vice President at Coleman Oil, noted that having accurate, timely reporting has directly impacted their daily revenue. “A 7% increase in delivery revenue per hour is an efficiency that translates directly to our bottom line,” Coleman said. Coleman Oil’s customer retention has also seen improvement because having instant access to customer sales has allowed them to be more proactive. “Now, with information right away, we can tell exactly when a customer’s usage started declining …” Coleman said, “… following our customer’s purchasing patterns has helped us identify issues and retain more business.”

Coleman Oil also uses DataSelf to monitor the trends and reporting from their truck fleet which allows them to see which vehicles are most cost effective and which hold-up long term. In combination with Sage CRM, DataSelf also simplifies International Fuel Tax Agreement (IFTA) reporting.

DataSelf is proud and grateful for their partnership with Coleman Oil. When asked about his ongoing experience in partnering with them, Ian Coleman had this to say: “I’m a big data nerd, so I love DataSelf.”


About DataSelf Corp.

DataSelf Corp. is based in Santa Clara, CA and provides turnkey analytics, business intelligence, and data warehousing solutions to mid-sized organizations. From basic to complex reporting and dashboards via Tableau, Power BI, and Excel, DataSelf’s solution is scalable and integrates with Acumatica and other systems to empower key stakeholders through the visualization of critical data across their business. For more information, visit

About Coleman Oil:

Coleman Oil Company makes it easy for you, your people, and your company. One call is all it takes, and they’ve got you covered throughout the Pacific and Inland Northwest. Your equipment is running on-time, all the time, with lubricants from Chevron and the highest quality fuels made in the U.S.A. You take pride in your equipment and they do the same. Distribution centers, delivery fleets, technical services, specialty products, and highly trained operators combine to provide you and your business the best value, service, know-how, and products.

About the Author:

DataSelf Founder and CEO. Business intelligence. Lover of active life. Caveman inspired. US & Brazil.