About DataSelf: The story

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DataSelf Company Values

  • Security and Privacy

  • Understanding

  • Wowing

  • Solution seeking

  • Team players while maximizing people’s strength

  • Simplifying complexity

  • Passionate


Why can’t mid-sized organizations have the best in business intelligence tools? That’s the question that launched DataSelf Analytics and what still drives it today.

The Fortune 2000 still seems to have all the best technology and the most polished interfaces. Mid-sized organizations find that almost all mid-market BI providers today offer low power, narrow flexibility, and little room to grow. — That is, except for DataSelf Analytics.

Since 2000, DataSelf’s core team has provided mid-sized companies with best-of-breed business intelligence technology in one easy-to-deploy solution at a price they can afford.

Build what we do best, borrow what we don’t

What DataSelf has that no other vendor has is simple: We know what we do best, and we know what others do better.

CEO Joni Girardi and his team founded DataSelf with a clear strategy: integrate cutting-edge tools with proprietary components for the optimal blend of economy, ease of deployment, and features.

The DataSelf Ultralight Data Warehouse and the DataSelf ETL are both the best on the market for mid-sized organizations. But if we can’t beat the leaders, we join them! Today DataSelf solutions include its own best of breed components complemented by Gartner-recognized platforms such as Microsoft SQL Server and the renowned Tableau visualization engine.

Ready-to-go data connectors

Data connectors, ready to go and trouble free, was the second great innovation. Today, DataSelf Analytics connects to most ERP and CRM systems used by mid-sized organizations.

The connectors plus the Microsoft SQL Server plus Tableau plus DataSelf’s own Ultralight Data Warehouse and ETL equals a solution that’s unbeatable for the mid-sized market. It’s a powerful, reliable, and trouble-free data drivetrain.

Fast, hands-on start for users

Most BI solutions out there start with a very small set of reports and dashboards. Users will then spend a great amount of time learning how to use the tool and building their own reports. Reality is, though every business is unique, most businesses have many metrics and reports in common.

From the beginning, DataSelf has crowdsourced templates — more than 5000 of them now. These 5000 templates let users take advantage of work by other organizations. It’s crowdsourcing at its best.

For about half of DataSelf installation, the out of the box connectors and templates is all that they need to take their data analysis to a whole new level.

The other half use the out of the box connectors and templates as a solid starting point from where they add more value and short cut by months even years the work to completely customize their BI needs.

“Ferrari of mid-market BI”

Customers now know DataSelf’s solution as “the Ferrari of mid-market BI” for its speed, its nimble edge, and the sheer liberation. Business users and IT people alike are free to perform their highest value tasks. DataSelf’s 5000-plus catalog of reports, dashboards, and KPIs let just about any business users jump in and make use of the data. The Tableau-enabled rapid-fire analysis lets business users discover the data’s secrets. And it all deploys in hours or days, not weeks or months.

Learn more about the features and benefits of DataSelf Analytics.