Who Buys Analytics & Why

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The five people in an organization who lead the search for an analytics solution; the business pains that drive them; the features they look for

Analytics solutions have two audiences; executive/managerial staff who experience the business pains of “not knowing” or “not knowing soon enough”, and IT staff – who are currently tasked with writing/modifying reports and are concerned with the ease, power, and flexibility of any new technology.

It’s typically the executive/managerial staff who realize the need for an Analytics solution, and (once convinced of the ability of such a solution to address their business pains), it’s the job of the IT/technical staff to determine the feasibility of potential solutions.

Take a look at the following table: