Apr 15, 2009 – Recession’s bright spot: mid-size companies turn to BI

Home/Press/Apr 15, 2009 – Recession’s bright spot: mid-size companies turn to BI

Summary: If there’s one bright spot in the economy, it’s that mid-sized business has turned serious about analyzing data for decision support. As proof, DataSelf sales has grown by 35% in the first quarter year-over-year.     

San Jose, April 15, 2009 — If there’s one bright spot in the economy, it’s that mid-sized business has turned serious about analyzing data for decision support. As proof, the leading provider of high-end business intelligence tools, DataSelf, has grown its sales by 35% in the first quarter year-over-year.

“It’s easy to grow when money’s plentiful,” says DataSelf CEO Joni Girardi. “But when things get tight, only the smarter companies thrive. BI really is a critical tool for smart management.”

Since late last year, DataSelf has introduced several initiatives — which would have spurred growth in any case but seem to have caught fire this year.

Rental pricing, rolled out in December for testing, made business intelligence affordable by sharply reducing initial investment.

DataSelf then guaranteed even that investment. DataSelf is so confident in the value of the company’s solutions, that it introduced an almost unheard-of money-back guarantee —for a full 60 days.  “Our goal is to encourage an entirely new class of customers to consider BI solutions for their business”, said Girardi. “We find that many potential customers are jaded by their past experiences in acquiring and using software solutions. We stand behind our solutions – our guarantee speaks for itself.”

Free “test drives” gave prospects another nudge. Companies actually get to use their own data in reports, running on either their own server or on DataSelf’s.

The DataSelf team has also simply continued its 10-year tradition: adding and refining DataSelf BI based on their user-created reports and KPIs.

“We’re always listening to our clients,” says Girardi. “There’s always someone coming up with a new way to monitor their operations. That close customer focus has helped shape a valuable BI solution that now comes with over 2,000 reports and KPIs predefined.  DataSelf BI is not only an easy to use reporting platform, it also comes with a “consultant-in-a-box.” – In fact, many clients have paid off their entire investment in DataSelf BI just by monitoring this set predefined reports and KPIs.”

DataSelf BI is built for the average business user. On average, managers can tackle 70% or more of their reporting needs without IT support and usually faster than they can eat a donut. — That’s what DataSelf calls The Donut Challenge.

Other benefits are:

  • Quick deployment at a fraction of the cost of the solutions from up-market BI vendors.
  • Ready to plug into popular mid-market applications such as Microsoft Dynamics, Sage Accpac, SageCRM, MAS 90, MAS 200, MAS 500, Sage PFW, Sage Pro, SalesLogix and Everest Software.
  • Comprehensive set of BI functions such as KPIs, dashboards, forecasting, budgeting, operational reporting, financial reporting, commissions, analytics, data mining, data warehousing, OLAP cubes, SQL mirroring, balanced scorecards and business activity monitoring.
  • Integration of Microsoft Office PerformancePoint Server and SharePoint as optional features.

About DataSelf  Corporation:

DataSelf provides user-friendly and high-end business intelligence (BI) solutions for mid-size organizations. Its headquarters are in the Silicon Valley.

DataSelf’s solutions have grown out of more than 10 years of experience providing best-practice, high-end reporting, data analysis and analytic solutions to mid-size organizations.

DataSelf simplifies and amplifies Microsoft’s BI solutions. DataSelf simplifies them by providing a comprehensive out-of-the-box solution to the most popular mid-market business applications, and by adding its own technology that eliminates most of the programming involved in typical Microsoft BI solutions. DataSelf amplifies MS BI by empowering each client with only the BI tools that they can benefit from the most, and by helping clients maximize their investment in BI as they become more sophisticated BI users.

Please visit www.dataself.com for more information.


About the Author:

DataSelf Founder and CEO. Business intelligence. Lover of active life. Caveman inspired. US & Brazil.